PANGOLIA Digital Publishing & Pet Media

Having collaborated on visual assets across various pet media properties within the Pangolia network, Pets in the Pasture is just one of the specialised brand projects developed for the company. This project established a warm, authentic digital brand dedicated to farm animals, livestock pets, and rural care. The complete scope included custom logo design, an earthy nature-inspired colour and typography system, mobile UI layouts for expert care blogs, and vibrant infographics, illustration and curation of photography designed to make engaging content for rural pet owners.

Content Marketing & Clickbait Engagement: Designed to capture attention on social media and drive blog traffic, this tongue-in-cheek conceptual illustration ('Can Chickens Eat Chocolate?') balanced off-brand visual humor with essential safety messaging, proving that pet media content can be both wildly engaging and informative.